White Label Casinos – At the end of this summer a stir of surprise spread along the gambling forums – several dozens of new casinos with Microgaming software suddenly appeared.
This software is one of the most expensive (along with Cryptologic), it is used by only about 80 casinos, and the new one usually appears only one month after the launch. That’s why gamblers’ surprise is quite natural…
It has turned out that all this is white label casinos by Casino Share (relatively new casino with Microgaming software). So what is white label? White label is a kind of a small branch of an existing casino, which can be developed under its own name.
The system is as follows: software producer, RTG, Microgaming, or Casino Village on Net type company, producing software for casino and selling it to the clients, is on top.
A supplier’s software is generally similar, the game set is almost the same, the financial central processing unit is often common. Here the question about competition appears concerning not only casinos from the different producers (here the differences and, therefore, grounds for competition exist).
But also the same producer’s casinos, where there are not so many ways to be marked out. Methods of attracting the clients are various: some advertise themselves online and offline, some organize great actions, almost all use partnership programs.
Some of the casinos make contracts with a software supplier and get a permit for further multiplication of the software. Such casinos open white label programs, where any person interested may get “his own” casino.
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Some of the casinos earn money exclusively from white label programs
Such a reaction is profitable for both the client and the software supplier, who gets a good number of new clients. The scheme is usually as follows: a partner pays a relatively small amount (several thousand, maximum several tens of thousand dollars) and receives a standard site and software in return.
The money supply to the partner is guaranteed, and the partner himself gets a percentage of the turnover. In this way the supplier develop the client base and the casino increases its profitability.
Not all producers of online casinos are white labelers. Opinions are divided regarding the profitability of additional casinos with the software.
Some of the casinos, even those that do not use white label programs, growing their own software, would be white labeled in the future. Such a reaction would increase the competition of the casinos, thus lessening their profitability.
The use of software from a software provider increases the competition, which in turn, may lower the quality of the product, as compared to the same software used by the competitors.
The name of the software provider also becomes the strategy in marketing the product, thereby attracting the clients.
changes in the management of the database of the casino, which is operated by the same people and having the same financial results. It is not possible to separate the publicity and marketing strategy of the casino, as they are one and the same.
It is impossible to speak about the future growth of the business without talking about the constant struggle against losses, in order to build the business, taking into consideration the results of the struggle. Law of irresistible growth applies to the casino business.
That’s the review about White Label Casinos For Everyone that I can convey, hopefully it will be useful information. /Aha